Interactive Design of Urban Spaces Using Virtual Reality: A Framework for Enhancing Environmental Perception; Case Study: Farahzadi Street, Tehran

Document Type : Original Article

Authors

1 Associate Professor, Department of Urban Design, Faculty of Urban Planning and Architecture, University of Art Iran, Tehran, Iran

2 M.A. Student in Urban Design, Faculty of Architecture and Urban Planning, Iran University of Art, Tehran, Iran

Abstract

Interactive urban space is a multidimensional domain that provides a purposeful platform for social interactions, cultural exchanges, and technological linkages. This research aims to design such spaces by employing virtual reality (VR) to enhance users’ environmental perception, selecting Farahzadi Street in Tehran as a case study. The primary challenge in this context is the dominance of on-street parking and motor vehicles, along with the lack of adequate pedestrian space, which constrains the formation of social interactions. Adopting a mixed-methods research methodology—integrating documentary, field, and survey-based studies—the theoretical framework of the research is structured around three main pillars: the conceptualization of interactive urban spaces (encompassing physical, geographical, managerial–governance, and psychological components), the articulation of technology-driven interactive design, and the capacities of virtual reality in simulation and participation facilitation. The findings indicate that the most effective factors in enhancing environmental perception on Farahzadi Street include adherence to human scale, a distinctive spatial identity, a sense of safety, access to a favorable microclimate, and the intelligent integration of natural elements with pleasant visual and auditory landscapes and urban services. Moreover, virtual reality plays a role in five key domains: spatial visualization, interactive navigation, dynamic simulation, qualitative analysis, and the facilitation of citizen participation. These capabilities were materialized through a three-dimensional model developed in Blender software, enabling spatial experience and the collection of user feedback prior to physical implementation. Consequently, integrating user-centered interactive design with virtual reality technology can meaningfully enhance all four dimensions of environmental perception quality—semantic–perceptual, functional–activity-based, aesthetic–formal, and environmental—ultimately contributing to the creation of more sustainable, flexible, and responsive urban spaces.

Highlights

  • Designing interactive urban spaces using virtual reality enables the enhancement of citizens' environmental perception before physical implementation.
  • Adherence to human scale, distinct spatial identity, sense of security, and intelligent integration of natural and service elements are key factors in improving environmental perception quality.
  • The combination of user-centered interactive design and virtual reality technology can create sustainable, flexible, and responsive urban spaces addressing diverse citizen needs.

Keywords


  • Alavi, H. S., Churchill, E. F., Wiberg, M., Lalanne, D., Dalsgaard, P., Fatah Gen Schieck, A., & Rogers, Y. (2019). Introduction to human-building interaction (HBI): Interfacing HCI with architecture and urban design. ACM Transactions on Computer-Human Interaction, 26(2), Article 6.
  • Bouchlaghem, D., & Kim, J. I. (2022). Virtual reality in the built environment. In B. Wang et al. (Eds.), The digital transformation of the built environment. Springer, Cham.
  • Choi, J. H., & Blevis, E. (2010). HCI & sustainable food culture: A design framework for engagement. In Proceedings of NordiCHI 2010 (pp. 112–121).
  • Çolpa, Z. M., Şenbil, E. Y., & Çelik, A. (2016). Convivial urban spaces: The case of Sakarya Street, Ankara (Turkey). In Proceedings of the 7th International Conference on Urban Planning and Spatial Development (pp. 1284–1288).
  • Di Mascio, D., Clarke, R., & others. (2016). Urban HCI: (Re)adapting the city together. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems.
  • Faghiholeslam, M., & Kashmiri, H. (2020). Evaluation of factors affecting environmental perception in cultural spaces (Case study: National Library and Archives Organization of Shiraz). Sustainable Architecture and Urban Design, 8(2), 187–200.
  • Fallah, S., & Fallah, S. (2015). The process of environmental perception based on the theory of environmental affordances. New Achievements in Civil Engineering, Architecture, Environment, and Urban Management, 4.
  • Ganji, F., & Rishbeth, C. (2020). Conviviality by design: The socio-spatial qualities of spaces of intercultural urban encounters. Urban Design International, 25(3), 215–234.
  • Gehl, J. (2013). Cities for people. Island Press.
  • Hasenfratz, D., Saukh, O., Sturzenegger, S., & Thiele, L. (2015). Participatory air pollution monitoring using smartphones. Mobile Sensing, 1–5.
  • Hosseini, A., & Kowkabi, L. (2023). Measuring the Soundscape Quality in Urban Spaces: A Case Study of Historic Urban Area. Sustainability15(5), 4255. https://doi.org/10.3390/su15054255
  • Khalighi, N., & Pourjafar, M. R. (2022). A theoretical investigation of the concept of pleasantness at the scale of urban space studies using content analysis (Selected studies: 1998–2020). Danesh-e Shahrsaazi (Urban Knowledge), 6(1), 120–138.
  • Kim, J., & Kim, S. (2019). Finding the optimal D/H ratio for an enclosed urban square: Testing an urban design principle using immersive virtual reality simulation techniques. International Journal of Environmental Research and Public Health.
  • Kowkabi, L., & Barmayehvar, B. (2020). Cyberparks: An interface between people, activities, and technology. Tehran: Academic Center for Education, Culture and Research (ACECR) Press.
  • Kowkabi, L., & Barmayehvar, B. (2021). Evaluating the application of information and communication technologies by stakeholders toward the creation of specialized cyberparks in inner-city environments. Urban Structure and Function Studies, 8(28), 163–194.
  • Llobera, J., & Charbonnier, C. (2022). Physics-based character animation for virtual reality.
  • Mohammadi, M., Azimi, M., Moghaddam, H., & Rafieian, M. (2012). Urban public spaces and the realization of social interactions in historical contexts (Case study: Old city of Lar). Iranian Journal of Restoration and Architecture (Restoration of Historical and Cultural Heritage), 2(4), 15–28.
  • Pham, V. H., Wagenfeld, M., & Bernhaupt, R. (2025). Virtual reality for urban walkability assessment. arXiv preprint arXiv:2504.14580.
  • Portman, M., et al. (2024). Evaluating a new framework for the participatory co-design of urban spaces using virtual reality. Cities, 123, 103561.
  • Rodriguez, M. B., & Simon, M. (2015). Conceptualizing conviviality in urban landscapes. Athens Journal of Architecture, 1(4), 311–326.
  • Saravand Architects and Urban Planners Consulting Engineers. (2005). Preparation of the development framework and detailed plan of the district. Joint Organization for Preparation of Comprehensive and Detailed Plans of Tehran, Ministry of Housing and Urban Development & Tehran Municipality, Tehran.
  • Shaftoe, H. (2021). Convivial urban spaces: Creating effective public places (A. Vaziri, Trans.). Tehran: Tahan Gostar.
  • Shedid, M., & Hefnawy, N. (2021). An approach to convivial urban spaces: A comparison between users’ and experts’ perception of convivial urban spaces. Journal of Engineering and Applied Science, 68, 18.
  • Song, D. (2023). Two-dimensional animation film vision innovation based on VR technology and Markov chain model. Soft Computing, 27, Article 8751.
  • Tahmasebi, A., Alizadeh, H., & Aslani, P. (2018). A study of the components shaping the semantic–perceptual quality of the environment: Case study of Ghatarechian Neighborhood, Sanandaj. Armanshahr Architecture & Urban Development, 25, 111–124.
  • Tamjid, A. (2018). Virtual reality technology: Applications and its legal requirements. Journal of Communication Studies and New Technologies, 4–5.
  • ir  
  • Valverde, R. (2011). Principles of human-computer interaction design. Concordia University.
  • Wang, X., & Dawood, N. (2023). Virtual reality for urban walkability assessment. arXiv preprint arXiv:2504.14580.
  • Yan, Y., Li, D., Qin, K., Kong, Y., Wu, X., & Liu, Q. (2024). Sustainable urbanism and architectural design: An interdisciplinary exploration. SHS Web of Conferences, 192, 01015.
Volume 2, Issue 2 - Serial Number 4
January 2026
Pages 205-228
  • Receive Date: 09 July 2025
  • Revise Date: 25 August 2025
  • Accept Date: 11 September 2025
  • First Publish Date: 20 January 2026
  • Publish Date: 20 January 2026