Strategies for Urban Design to Enhance Branding and Physical Identity of New Cities: A Case Study of Sadra New City

Document Type : Original Article

Authors

1 Urban Planning, Faculty of Architecture and Urban Planning, Jundi Shapur University of Industrial Engineering, Dezful, Iran

2 Faculty member of the Urban Planning Department, Jundi Shapur University of Technology, Dezful, Iran.

Abstract

New cities, as part of the urban development process in Iran, face multiple challenges, including a lack of identity and a sense of belonging among residents. The new city of Sadra, as an example of these cities, requires approaches that can strengthen its physical and cultural identity. In this context, branding, as an effective strategy in urban design, can help create a distinct and attractive identity for this city. This article examines and presents urban design strategies aimed at branding, which will assist in enhancing the physical identity of the new city of Sadra. Considering the social, cultural, and economic needs of this city, efforts will be made to identify existing challenges and opportunities and to propose practical solutions for improving its physical identity. This research is of an applied nature and has been conducted through a combination of field methods and library studies. In the field section, data have been collected through direct observation of public spaces and interviews with residents and specialists. Additionally, using SWOT analysis, the existing strengths, weaknesses, opportunities, and threats have been identified, and actionable strategies for enhancing the physical identity of the city are presented. The significance of this topic lies in the fact that through branding and strengthening physical identity, it is possible to enhance residents' sense of belonging and commitment to the city and improve their quality of life. This research can assist responsible entities in sustainable development and identity enhancement of urban spaces, providing solutions to the existing challenges in this area.

Highlights

  • The Necessity of Developing and Improving Public Spaces to Enhance Social Interaction and Community Participation
  • The Importance of Preserving Cultural Identity in Urban Design to Enhance Urban Branding
  • The Lack of Transportation Infrastructure and the Importance of Improving Accessibility to Attract Investors and New Residents
  • The Need for Greater Resident Participation in Urban Decision-Making Processes
  • Using SWOT Analysis to Identify Improvement Strategies and Growth Opportunities in Sadra City

Keywords

References

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Iranian Urban Design Studies
Volume 1, Issue 1 - Serial Number 1
September 2024
Pages 93-116

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History

  • Receive Date: 15 July 2024
  • Revise Date: 31 July 2024
  • Accept Date: 15 August 2024
  • First Publish Date: 16 September 2024
  • Publish Date: 16 September 2024

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